Apple is considering a Fitbit Air-style screenless fitness tracker

Apple is reportedly contemplating new wearable device designs, according to a recent report. The exploration of alternative form factors includes screenless fitness trackers akin to the Fitbit Air, alongside more traditional designs such as round smartwatches. However, it is unlikely that Apple will unveil any new wearable shapes during its September event.

The tech giant appears intent on diversifying its wearable portfolio. A recent update from Bloomberg, based on insights from Mark Gurman, suggests that Apple is contemplating novel shapes, price points, and form factors for its wearables, including screenless devices to more directly compete with products like the WHOOP Band 5.0 and Google's Fitbit Air.

While the plans are not yet finalized, the company has reportedly discussed the possibility of screenless fitness trackers and round smartwatches, in addition to potentially introducing higher-end models beyond the Apple Watch Ultra.