AI Agents, Not More Headcount: The New Playbook For Startups Selling To The US
Enterprise sales has always been an expensive game to play well. Winning a contract with a company like Nestlé or Puma typically meant fielding a large, trained sales team: researchers who could identify the right buyers, sellers who understood procurement cycles, and managers who could coach a pipeline for months before a single deal closed. For most early-stage startups, especially those…
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