After Netflix, now Disney Plus wants you to chat with AI to figure out what to watch next
Look up a sports stat or pick what to watch next in natural language.
Following the lead of Netflix, Disney Plus is testing out a new generative AI feature to help users discover TV shows and movies through natural language queries. The ESPN mobile app is also rolling out an AI search function, providing users with quick access to sports data, news, stats, and historical information. These AI-powered enhancements are currently in a beta phase and are only accessible to a limited group of app users.
As generative AI continues to gain traction across various platforms, companies are finding innovative ways to enhance user experiences. Disney Plus has announced the introduction of an AI discovery feature within its app, which is being rolled out as a beta experiment to a small, undisclosed segment of subscribers.
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