Swiss watchmakers Baume & Mercier bet big on India
Baume & Mercier is stepping up its India game by strengthening its plans and onboarding actor Janhvi Kapoor as a Friend of the Maison. Under CEO Michael Guenoun, the nearly 200-year-old Swiss maison has sharpened its product strategy, strengthened its retail ambitions, and signed its first Indian brand ambassador. With reports of another high-profile Indian ambassador on the horizon, the brand is…
Baume & Mercier, a nearly 200-year-old Swiss watchmaker, is strategically focusing on India's growing luxury watch market. The brand has enlisted the support of actor Janhvi Kapoor as its Friend of the Maison, reflecting the house's commitment to India's women's segment. Baume & Mercier has introduced the Joia collection, a jewelry-inspired line that pays homage to the company's history while catering to modern tastes.
The brand has also refreshed its men's offerings, including the Clifton Baumatic Perpetual Calendar with an ice-blue Grain d'Orge guilloché dial and a slim Riviera 73 model. Baume & Mercier is adopting a multi-channel retail strategy, investing in both online and physical stores, with a Paris boutique opening by 2026 and potential expansion in other international cities.
The company's philosophy of blending refined aesthetics with advanced horological craftsmanship remains a guiding principle in its product design and retail approach.
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