The new era of social media and artists: they no longer tell you about their lives like before

Rosalía seemed to be living her best summer until July 22, when she shared a video on her Instagram account that changed, to some extent, the strict script she has been following since she released her album Lux. The artist was singing Spain's goals in the World Cup sitting in the stands next to Penélope Cruz and Javier Bardem to the rhythm of her song Despechá; she was starting her Latin American tour with a preview of what seems to be her new song; until that day she reposted a critical video with the Argentine team that triggered a flood of rage and indignation on social media from her fans in that country.

The singer, as she has done on other occasions, apologized through the same channel and later did so at one of her concerts in Buenos Aires. Almost at the same time, Ariana Grande announced that when she finishes the tour she is immersed in, she will step away from "public attention" exhausted by the scrutiny of her physical appearance through direct messages on her accounts.

Meanwhile, Miguel Ríos, 82 years old, with over half a century of career, and a strictly professional relationship with social media, resolved a possible controversy in a few seconds when a concert attendee shouted at him not to do politics on stage. "How can I shut up? I am a political being," he responded and settled the issue in all dimensions of reality that we inhabit.