KFDC to launch ‘Athma’ brand of tea, coffee
The new products will hit the market in September
The Kerala Forest Development Corporation (KFDC) plans to market its tea and coffee under a new brand called 'Athma'. The products are expected to launch in September, according to a press release from Mananthavady Divisional Manager Sajeer K.V. The teas and coffees will be sold under KFDC's existing Vanopahar brand. The brand name was chosen after public suggestions via social media and expert consultations.
Unlike KFDC's current unblended coffee powder, this will be the corporation's first venture into the tea market. Athma will include tea grown at KFDC's plantation in Mananthavady and coffee cultivated in Nelliyampathy, Munnar, and Gavi.
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