Is football AI-proof? Why tech investors wanted a slice of the World Cup
What was the thinking of the investors backing the now-canned plan, and are such proposals in the future inevitable?
Thrive Eternal, a venture capital firm focused on artificial intelligence (AI), sought a stake in the World Cup amid growing concerns about AI's potential impact on recreational activities. The New York-based company, led by Joshua Kushner, the brother of Jared Kushner, created Thrive Eternal to invest in areas resistant to AI disruption.
The investment arm, Thrive Eternal, aimed to secure a minority stake in the World Cup under FIFA's Forward Enterprise (FFE) proposal. However, the plan faced fierce opposition and potential boycotts from FIFA's member associations, leading to its cancellation. FIFA aimed to separate the business of football from its governance and provide developing countries with funding for stadium development and training.
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