In 1997, Steve Jobs told employees: Nike sells shoes, yet inspires millions
Steve Jobs saw Nike's marketing as a prime example for Apple. He believed Nike sold inspiration, not just shoes to customers. Jobs urged Apple to focus on its core values and mission. This philosophy led to Apple's iconic "Think Different" campaign. The campaign celebrated creativity and innovation, not technical specifications.
We haven't written up this one. Times of India has the full story — the link below goes straight to it.
