If Frederick Richard wants to make men’s gymnastics fun, he knows winning has to be part of the plan
PHOENIX (AP) — The CEO and founder of Frederick Flips is a busy man. So busy it’s easy to wonder sometimes how interested Fred Richard is in keeping the main thing the main thing. The underlying tone of the social media…
Fred Richard, the founder of Frederick Flips, is a gymnast who has made it his mission to bring the sport to a new audience. He knows that winning is an essential part of his plan to become the face of men's Olympic gymnastics in Los Angeles in two years. Richard's social media content gives off the vibe of someone who doesn't take himself or his sport too seriously, but he is very invested in the process.
On Saturday night, Richard became the second Black gymnast to win a men's all-around title, proving that his plan is in full swing. Despite the norms of the sport, Richard has experimented with his uniform, opting for shorts with white compression leggings underneath during domestic events. This choice, even with the three-tenths neutral deduction, shows his willingness to potentially jeopardize his shot at a national title to make a statement.
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