Dabur vs FSSAI label fight: Britannia boss picks a side
Dabur's managing director Rakshit Hargave supports the recent Food Safety and Standards Authority of India (FSSAI) crackdown on packaged foods and drinks. He believes it serves consumer interests. Several companies are challenging FSSAI's actions, seeking extensions or moving to court. Dabur has filed a lawsuit against FSSAI's prohibition on its "100% pure" claims. Britannia is expanding into smaller regional markets with local products and teams. They are also preparing for price increases and investing in innovation.
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