Balad Development Company signs platinum sponsorship deal with Al-Ittihad

Balad Development Company has entered into a platinum sponsorship deal with Al-Ittihad Club, aiming to enhance community engagement and support the vibrancy of Historic Jeddah. The partnership, involving the Public Investment Fund subsidiary, seeks to forge new collaborations through joint content, experiences, and initiatives. Balad Development Company's CEO, Jameel Ghaznawi, emphasized the club's significance in Jeddah's sporting and social history, asserting that their partnership aims to deliver tangible value to fans, the community, and local businesses.

Al-Ittihad Club's CEO, Domingos Soares, highlighted the club's deep connection to Jeddah and its fans, stating that the new agreement will expand the club's role and launch initiatives to engage supporters in Historic Jeddah's cultural and community experiences. The sponsorship will be promoted through various media and marketing assets, alongside community-focused events during the sports season, reflecting Balad Development Company's dedication to revitalizing Historic Jeddah and contributing to Saudi Vision 2030's goals of economic diversification and cultural preservation.