AI-Generated Ad for ‘The End of Oak Street’ Draws Backlash for Warner Bros.
The partnership with an AI-animated podcast is controversial new ground for studio marketing The post AI-Generated Ad for ‘The End of Oak Street’ Draws Backlash for Warner Bros. appeared first on TheWrap .
An AI-generated promotional video for Warner Bros. Discovery's upcoming film "The End of Oak Street" has sparked controversy online. The video, a collaboration between the studio and dog social media app DogPack, utilized AI to animate a conversation between two podcast hosts and a dog character. Criticism has been widespread, with some calling the video a "huge f**k up" and fearing it "damaged their chances" of seeing the film.
Despite the backlash, the video received some positive feedback on Facebook. The use of AI in film marketing is a contentious issue in the entertainment industry, with studios increasingly partnering with AI-focused companies. While AI technology has advanced, it remains uncommon for studios to openly use AI-generated visuals in promotional materials.
Warner Bros. Discovery and director David Robert Mitchell have yet to comment on the matter. Warner Bros.' "The End of Oak Street" is set to release this Friday, with a budget of approximately $85 million.
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