X retires revenue sharing for new Original Content Rewards program

X Communications has announced a significant shift in how it compensates its creators, phasing out the long-standing Revenue Sharing program for a new initiative called the Original Content Rewards Program. This change was announced in a post on the platform, emphasizing the program's intent to recognize creators who contribute original ideas, expertise, reporting, creativity, and commentary to X.

Effective immediately, no new enrollments for the Revenue Sharing program will be accepted, with the program set to be fully discontinued by September 7th. Creators currently participating in Revenue Sharing will receive their final payouts in two installments - one in mid-August and another in late August, with the last payment around September 11th, reflecting earnings up to the cutoff date.

Moving forward, existing Revenue Sharing members can apply for the new Original Content Rewards Program if they meet the eligibility criteria, starting from September 8th.

The new program's earnings are directly tied to the number of "qualified impressions" a creator's original content garners, as opposed to the previous system's advertising-revenue split. A qualified impression is counted only if it comes from a unique, verified Premium subscriber who watches at least half of a post on X's Home Timeline.

Impression duplications, paid, promoted, or fraudulent views do not qualify. To be eligible, creators must be at least 18 years old, reside in an eligible country, maintain a Personal or Business account in good standing, subscribe to a paid X tier, have at least 500 verified followers, and generate 500,000 unique Home Timeline impressions from verified users in the past 90 days. This continuous adherence to the criteria is necessary to continue receiving payouts.

X's eligibility requirements for the new program place a heavy focus on defining what constitutes original content. Content deemed as copied, reuploaded without authorship, generated through automated means, or reposted with only minor edits - such as captions, watermarks, or basic text overlays - will not qualify for rewards. Users may earn from reposting others' material only if they add substantial commentary, analysis, or creative editing.

The specifics on whether this new program will adopt a similar regional weighting adjustment seen in the recent Revenue Sharing formula are yet to be determined.