X is replacing revenue sharing with a new original content rewards program

X is transitioning away from its revenue-sharing program and introducing a new Original Content Rewards Program. The old program will cease operations on September 7, while the new initiative aims to compensate creators who produce original content.

Under the new system, creators can earn money based on the qualified impressions their original content garners. Original content encompasses users' original writing, reporting, photos, videos, memes, or illustrations. Users can also earn from other people's posts if they add substantial commentary or creative editing. However, merely adding captions or text overlays to existing content without adding value won't qualify as original.

To join the rewards program, users must be at least 18 years old, reside in a supported country, have a Premium, Premium+ or Premium Business subscription, at least 500 verified followers, and garner 500,000 Home timeline views from verified users within the last 90 days. Impacts or views must be unique to Premium users to count. Once accepted, creators must maintain these requirements to receive payouts.

Presently, X's revenue-sharing program prioritizes engagement from a user's home region to prevent users from falsely representing themselves as based in the United States. It remains unclear if the new program will adopt a similar policy.