Nestlé Ghana launches ‘My Coffee, My Vibe’ campus activation
Nestlé Ghana has launched its latest Nescafé campaign, ‘My Coffee, My Vibe’, at the University of Ghana, Legon, as part of efforts to connect with young consumers through music, talent and self-expression.
Nestlé Ghana unveiled its latest Nescafé campaign, 'My Coffee, My Vibe', at the University of Ghana, Legon, as part of a strategy to engage young consumers through music, talent, and self-expression. The event, held on August 7, drew thousands of students who participated in various activities amidst the bustling atmosphere. The day saw performances from students, surprise appearances by popular dancer Dancegod Lloyd and his team, and Ghanaian singer-songwriter Adina Thembi, who entertained the audience with her songs.
Lily Boatemaa Ntim, Category Development Manager for Nescafé Ghana, explained that the campaign aimed to integrate coffee into the lifestyle of young consumers, making it an indispensable part of their daily routine. She emphasized that the campaign was specifically designed to reach out to students, who form a significant portion of Nescafé's target market.
Mrs. Ntim added that the campaign would offer a platform for young individuals to express their talents by connecting their coffee consumption with their passions and interests.
The 'My Coffee, My Vibe' campaign will extend beyond the University of Ghana, with plans to visit the University of Cape Coast and the Kwame Nkrumah University of Science and Technology, ensuring the campaign reaches a wider audience of young consumers.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.