Moonfolks launches in Vietnam to fuel ASEAN expansion for outbound domestic brands

Moonfolks, a global creative agency, has announced its strategic expansion into Vietnam to drive ASEAN-wide growth for domestic brands. The agency's entry coincides with Vietnam's shift from a consumption-driven market to one fueled by domestic wealth creation and regional capital investment. Vietnam's digital economy is valued at over $39 billion, with e-commerce alone reaching $25 billion. The country's GDP growth rate reached 8.18% in the first half of 2026, making it a dominant player in the region.

The launch event in Vietnam took place on August 7, with Livio Grossi, the agency's chief creative officer and managing partner, leading the Vietnam office. Anish Daryani, Moonfolks' founder and CEO, stated that the agency aims to serve as a catalyst for Vietnamese brands seeking to expand into regional markets like Indonesia. To facilitate this expansion, Moonfolks is introducing its "Audacious Growth" model, which integrates branding, digital and social media, public relations, and shopper activations into a cohesive commerce engine.

This framework aims to help Vietnamese brands move beyond cost advantages and focus on exporting intellectual property, design excellence, and compelling brand narratives. Moonfolks has already established collaborations with communities, creators, and industry partners, positioning itself to redefine Vietnamese brands and contribute to the country's creative economy.