iPhone 17 is going to get pricier, hold on to your wallets
Apple could raise iPhone 17 prices as early as August 10, just weeks before the expected iPhone 18 launch.
Apple may be planning to hike the cost of the iPhone 17 series as soon as August 10, just a few weeks before unveiling its next generation of iPhones, according to a new rumor from 9to5Mac. The potential price hike was reported by leaker Fixed Focus Digital, who shared the information on Weibo. While there has been no official confirmation from Apple, the timing of the alleged price increase is noteworthy, as Apple is expected to adjust iPhone pricing when the iPhone 18 Pro debuts next month.
However, an earlier price hike for existing iPhone 17 models would be an unusual move. The rumor stems from Fixed Focus Digital's insight into Apple's supply chain, lending a degree of credibility to the claim, though it remains unverified. Previously, Apple raised prices for various products this summer, but the iPhone remained unchanged.
If Apple does proceed with the price increase on August 10, consumers who own an iPhone 17 might find themselves paying more for a device they already own, rather than waiting for the new generation. The report does not specify whether the price increase would apply to all iPhone 17 models or just particular versions. For those eyeing an iPhone 17 at the moment, this uncertainty is the most significant aspect of the story.
If a price increase materializes, buying before the change could be more cost-effective, but the accuracy of the rumored August 10 date is far from certain. Whether you're set on purchasing an iPhone 17 now or prefer to wait for Apple's upcoming launch, the situation becomes more complex due to the potential price hike. Apple has not confirmed any price adjustments, and there is no official indication that August 10 will bring higher iPhone prices.
For now, the prudent advice is to monitor the iPhone 17's price over the coming days. The rumored increase may not materialize, but if it does, buyers could have limited time to react. Meanwhile, Google is set to reveal its latest Pixel lineup at its Made by Google event on August 12, featuring the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold.
Google is expected to unveil new hardware, camera enhancements, and AI features during the event, which is likely to be one of the company's most significant hardware announcements of the year.
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