From Kings Park to KwaMashu: Sharks take new brand to fresh communities
The Sharks’ week of dramatic change ended on a high in KwaMashu, where a free-entry Currie Cup match against Boland showcased the club’s commitment to taking rugby into new communities
A week of significant transformation for the Sharks concluded with the team hosting Boland at the Princess Magogo Stadium in KwaMashu, marking their first game in KwaZulu-Natal following the unveiling of a new identity. The match, played before a lively and free admission crowd, saw the Sharks triumph 19-12, solidifying their position in the Currie Cup standings.
This move by the Sharks is part of their ongoing commitment to bring rugby to new communities across the province, moving beyond their traditional home at Kings Park. This community-centric approach aligns with the organisation's recent rebranding, which introduced a fresh visual identity, including a revamped Sharkie icon and a new club logo known as the Sharks Rugby Club (SRC).
The rebranding effort, spearheaded by Sharks owner Marco Masotti, aims to modernize the brand while staying true to its roots, a philosophy that has seen the Sharks innovate since becoming The Sharks in 1996. Masotti emphasizes that this evolution is an extension of the club's history, positioning the Sharks as not only competitors on the global stage but also as an organization that actively engages and enriches the communities it serves.
Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
