Chinese virtual actress in trending AI drama raises deep industry concerns and questions

An AI-generated actress named Fang Taozi has captured the attention of millions in China, accumulating 400,000 followers on a popular social media platform within just two months. This virtual star, claimed to be 20 years old, stars in the miniseries "The Laid-off Girl," which has garnered an astounding 250 million views. Her portrayal, which includes blemishes, pores, and wrinkles, has struck a chord with audiences who appreciate her relatable image and personality.

"The Laid-off Girl" follows Fang, a protagonist from a small town who relocates to the bustling metropolis of Shangnan to pursue her modelling dreams. The series chronicles her growth as she navigates workplace challenges. Fang's authenticity resonates deeply with viewers, who admire her vulnerability and the realistic portrayal of everyday life activities, such as cooking, exercising, and attending fashion events.

Fang's assistant, Mimi, and her boyfriend Zhou Yiheng have also garnered significant followings on social media. Fang's popularity is such that women across China are replicating her makeup and hairstyle. Her endorsement rates for products, like coloured contact lenses, even surpass those of some influencers boasting 10 million followers.

While many embrace Fang's authenticity, others remain skeptical. Some express concerns about the potential replacement of human actors by AI characters. The rise of AI technology in miniseries has become increasingly prominent, with AI used in 38% of productions this year, up from just 7% last year. This trend has already led to the unemployment of seasoned actors like Zhang Xiaolei, who has had to return to his hometown to work on a farm.