Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz
The elderflower drink is enjoying explosive growth, with Campari, Sarti Rosa and limoncello varieties also taking off It’s the summer of spritz as British sales figures show the Hugo elderflower cocktail snapping at the heels of the market-leader Aperol to be this year’s favourite drink. The number of Hugos ordered in bars nearly tripled in the three months to the end of June while demand for the…
This summer, Britain is witnessing a spritz boom with the Hugo elderflower cocktail challenging the market-leading Aperol for the title of the UK's favorite drink. Hugo sales nearly tripled in the three months to the end of June, while Aperol spritz sales only rose 13%. The surge in Hugo sales is attributed to the rise of the "daycap," a lighter drink enjoyed in the afternoon, particularly popular among millennials and Generation Z. Gen Z is driving the spritz trend, with the Hugo being their top cocktail choice.
Hugo, Campari, and St-Germain sales have all seen significant growth in the UK, with St-Germain growing 135.5% and Campari's cocktail brands seeing more than 10% sales increase. Despite the competition, Aperol remains the most popular spritz, selling eight times more than St-Germain in mixed Hugo cocktails.
Written by urgent.news from Guardian Business's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
