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A Marketer Built a Fake Deodorant Brand. Weeks Later, It Was Being Recommended Over Real Products

A fake deodorant company with no inventory found its way into recommendation results, revealing how brands can gain visibility in emerging discovery systems.

A Marketer Built a Fake Deodorant Brand. Weeks Later, It Was Being Recommended Over Real Products

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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