Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90% digital’
Take-Two CEO Strauss Zelnick has defended the publisher's decision to release physical editions of Grand Theft Auto 6 with a digital download code in the box.
Take-Two CEO Strauss Zelnick has clarified the reasoning behind Grand Theft Auto 6's physical copies containing codes instead of discs. He stated that the company's business is "well over 90% digital," emphasizing the shift towards digital distribution. Zelnick also mentioned that Rockstar Games priced the Standard and Ultimate Editions reasonably well, and that "the pre-orders have been exceptional."
The CEO dismissed Sony's plan to halt game disc production, stating that the physical edition of GTA 6 will not matter due to the company's digital-focused business model. The decision to forgo discs was reportedly made due to digital sales proving more profitable for Take-Two. The CEO further explained that the move aligns with the marketing strategies of successful games like GTA, which often rely on retail channels for promotion.
In addition, Take-Two revealed that the game generated $1.39 billion from pre-orders within five days, describing the sales as "unprecedented and astonishing." The game, available on PS5, Xbox Series X, and Series S, launched on November 19.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.