Who wove your handloom sari? In Telangana’s Yadadri Bhuvanagiri, the answer is a QR scan away

In Telangana’s Yadadri Bhuvanagiri district, a QR code-based authentication system has been introduced for handloom products, allowing consumers to access details about the individual weaver behind a product. Developed by Jupitex AI, the system was unveiled during the National Handloom Day 2026 celebrations. Scanning the QR code provides information such as the weaver’s name and address, geo-tag number, and details about the warp and weft used to make the product.

The initiative aims to establish the authenticity of handloom products and give individual weavers greater recognition and visibility. Additionally, Pochampally’s weavers are set to benefit from a Design Resource Centre, envisioned as an innovation hub that will connect traditional weaving with contemporary design and changing market trends.

Brief written by urgent.news from The Hindu's own syndicated text. Machine-written — it may contain errors, so check the original before relying on it.