Volkswagen: VW-Chef Blume startet den nächsten Umbau – und löst eine Kettenreaktion im Vertrieb aus
Der Konzernchef bereitet mehrere Personalwechsel bei Audi, VW und Skoda vor. Die Rochaden sollen vor allem eine schwächelnde Region stärken.
Volkswagen's Chief Marco Schubert has been tasked with spearheading the company's next round of restructuring and is set to trigger a chain reaction within the sales division. The 52-year-old German executive, who oversees North American business operations, will lead the company's North American business, which has been a source of persistent problems in the US.
The restructuring aims to bolster the leadership structure at Volkswagen, similar to how Ralf Brandstätter has reinforced the firm's presence in China. Schubert's potential move comes after multiple reports from industry portals and magazines, calling for a personnel reshuffle that would see Martin Sander take over at Audi and Martin Jahn assume the role at Skoda.
Volkswagen's Consort chair, Oliver Blume, is making the changes in response to the company's underwhelming performance in the US market, where its share has dwindled from a stable four percent to three percent. The restructuring may also see Christiane Zorn take over as Volkswagen's South Africa chief, while Sander's move at Skoda is seen as a strong move given his excellent reputation among dealers.
However, some high-ranking executives warn that the North American role could be "too big for Schubert."
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.