UK SMBs are increasingly turning to AI for their ads — and many consider it their secret weapon for expansion
Research from Amazon Ads indicates advertising platforms and regions which previously seemed out of reach to SMBs are now accessible — thanks to AI.
A recent survey by Amazon Ads has revealed that 37% of small and medium-sized businesses (SMBs) in the UK believe that AI-powered advertising tools are their secret weapon for expansion, particularly in the realm of cross-border campaigns. The survey, which polled 4,100 respondents across 14 countries, found that AI advertising tools have made streaming TV an affordable and accessible platform for SMBs, with nearly three-quarters (73%) of UK SMBs reporting that AI has made streaming TV advertising more accessible.
The study also noted that 68% of UK SMBs found AI advertising to have supported growth, while 52% highlighted its role in expanding into other countries. With 88% of SMBs planning to use AI for creating adverts and 74% aiming to use the technology for streaming ads, AI appears to be paving the way for a more competitive future in the advertising landscape.
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