Trump Media pulls back from crypto, scraps Crypto.com's CRO token treasury deal

Trump Media is retracting its involvement in the crypto sector, including the cancellation of a plan to create a publicly traded CRO token accumulation company. This decision was made in tandem with Crypto.com and Yorkville Acquisition, as they all mutually agreed to end their plans for Trump Media Group CRO Strategy. The cancellation was attributed to prevailing market conditions and shifting business priorities.

Trump Media had purchased $105 million worth of CRO in September 2025 as part of a partnership with Crypto.com, which also included integrating token rewards into its products. The companies are also discontinuing a separate partnership where Crypto.com would have serviced planned exchange-traded funds (ETFs). Furthermore, Trump Media is reducing its plans to integrate Crypto.com-powered prediction markets into Truth Social.

This shift occurs as the digital asset treasury market reaches saturation, and the company focuses on expanding its media, data licensing, and merger with fusion-energy firm TAE. Kevin McGurn, interim CEO of Trump Media, stated that the company aims to finalize the merger before the end of 2026. The retreat also coincides with the CLARITY Act being stalled in Washington due to debates over ethics and potential conflicts of interest related to President Donald Trump and his family's crypto ventures.

Trump Media increased its holdings of bitcoin, currently valued at $64,882.40 per coin and totaling 9,542 BTC at the end of the second quarter. However, the company also transferred 2,628 BTC, valued at approximately $165 million, to addresses linked with Crypto.com.