Times Avenue marks five years in pre owned watch market
Luxury specialist Times Avenue celebrated five years of operations as consumer demand for authenticated pre owned luxury watches expanded across the Singapore retail sector
Times Avenue, a pre-owned watch boutique in Singapore, marks its five-year anniversary in 2026 amid a growing secondary market for luxury timepieces. The Bloomberg Subdial Watch Index recorded its best half-year performance since early 2022 in the first half of 2025, indicating a shift in buyer preference towards the secondary channel.
Factors contributing to the growth of the pre-owned segment include tighter supply of popular watches at authorized dealers, record gold prices increasing new watch retail costs, and a demand for immediate availability and market-reflective pricing. Founded in 2020, Times Avenue has transacted over 3,000 authenticated timepieces from its Beach Road boutique, with a focus on luxury Swiss brands like Rolex, Patek Philippe, Audemars Piguet, Tudor, and Cartier.
Authentication and fraud risks in the secondary market have raised concerns, but Times Avenue operates under strict regulations, including customer due diligence, transaction reporting, record-keeping, and stock movement obligations. The boutique offers various services, including in-person buying, trade-ins, consignment, authentication, and retail, with a rigorous authentication process and in-house warranty to ensure buyer confidence.
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