Strauss Zelnick: Netflix debut is merely "one of the hors d'oeuvres" for full GTA 6 launch; pre-order numbers are "unprecedented and astonishing"
Take-Two CEO Strauss Zelnick tells GamesIndustry.biz that the forthcoming Netflix gameplay premiere of GTA 6, which will air on August 27th , is merely "one of the hors d'oeuvres," for the game's marketing campaign. "There's appetizers, main course and dessert to follow," he says, in a call following the release of the company's results for Q1 2027 and subsequent Q&A with analysts . Read more
Take-Two CEO Strauss Zelnick has revealed that the Netflix debut of GTA 6 is merely "one of the hors d'oeuvres" in the marketing campaign for the game. He described the pre-order numbers as "unprecedented and astonishing," but admitted that they are too surprising to accurately predict how they might translate into actual sales.
Zelnick emphasized that the firm is not altering its sales expectations based on the increasing costs of console hardware, and remains bullish on the potential of streaming technology. He believes that the install base for game machines will grow materially within the next few years due to trends in low-latency streaming. Zelnick also stated that the company is not planning to downsize after the game's release, as they currently have content coming out regularly to keep consumers engaged.
He expressed confidence in Take Two remaining public, emphasizing the importance of honesty and transparency in business.
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