Responsible governance must guide AI-driven advertising – FG

The Federal Government has emphasized the necessity of responsible governance in the realm of AI-driven advertising, alongside promoting enterprise and innovation. Addressing stakeholders at the Advertising Industry Colloquium in Lagos, Minister of Information and National Orientation, Mohammed Idris, highlighted the transformative impact of digital technologies such as artificial intelligence, big data, and immersive technologies on advertising.

However, the minister also acknowledged the challenges posed by these advancements, including misinformation, harmful content, privacy concerns, and market fairness. Idris stressed the need for a regulatory framework that supports sustainable development, investor confidence, and fair competition. He emphasized that while artificial intelligence may generate content, human creativity, ethics, and strategic thinking remain indispensable.

The Federal Government is implementing reforms to build a competitive digital economy, bolster broadband infrastructure, and enhance connectivity to foster digital advertising and e-commerce. The Advertising Regulatory Council of Nigeria (ARCON) recognized the importance of collaboration among various stakeholders to navigate the rapid technological changes reshaping the advertising industry.