'Pricing Has Not Kept Pace With Inflation' — Take-Two Boss Insists Rockstar Got GTA 6 Standard and Ultimate Edition Price Points Right
The standard edition of GTA 6 costs $80, which represents a $10 increase on the established price of a triple-A console game. That hike raised more than a few eyebrows when Rockstar launched GTA 6 preorders in June. So, what’s the thinking behind it? We asked Take-Two boss Strauss Zelnick in a new interview with IGN.
In a recent interview with IGN, Strauss Zelnick, the CEO of Rockstar's parent company Take-Two, defended the pricing of Grand Theft Auto 6 (GTA 6), stating that the company aimed to provide significant value in its pricing. The Standard Edition of GTA 6, which includes the base single-player experience, is priced at $80, a $10 increase from the standard price for triple-A console games.
The Ultimate Edition, which adds exclusive content such as a mission and shops, is priced at $90. Zelnick emphasized that the premium price allows Rockstar to offer much more value than charged.
He clarified that the pricing strategy is not a blanket decision for all Take-Two publishing labels, citing an example of Mafia: The Old Country, which was priced at $50. Zelnick also addressed concerns about inflation, asserting that the real cost of a AAA video game is lower today compared to two decades ago and that the company's goal is to continuously deliver more than the consumers pay for it.
Additionally, Zelnick defended the decision not to include a physical disc in the physical version of GTA 6 and announced plans to release the next GTA 6 installment on Netflix.
Written by urgent.news from IGN's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
