OpenAI will bring ChatGPT ads to Brazil and Mexico, and is adding a raft of fresh features
OpenAI enhances ChatGPT ads with new targeting tools and expansion into Brazil and Mexico, according to an email reviewed by Business Insider.
OpenAI is rolling out ChatGPT ads to Brazil and Mexico, expanding its efforts to promote the product in new markets. The AI company has been refining its ad tools, testing various ad styles and integrations, with the goal of building a profitable ad business from scratch. ChatGPT recently surpassed 1 billion active users, and OpenAI is accelerating upgrades to the ad platform.
The email outlining the new releases was reviewed by Business Insider, and it confirms that ChatGPT ads will soon launch in Brazil and Mexico, joining the US, Canada, the UK, Japan, Korea, Australia, and New Zealand. Advertisers will now have the ability to target users within geographic areas of a country. Users on Free or Go plans are the only ones who will see ads at this point.
New ad styles, such as carousels displaying multiple products, are being tested. Unlike Google's carousels, which often dominate search results, ChatGPT's carousels will be limited to a single advertiser's products. OpenAI has also enhanced its campaign-tracking and measurement tools, catching up to competitors Google and Meta, who have been developing these features for years. Advertisers can now optimize ad campaigns for specific conversions like sales and sign-ups.
OpenAI is also reportedly testing "sponsored agents," which would be conversational experiences allowing users to interact with AI-generated representatives for an advertiser's business, products, or services. This concept, defined in OpenAI's advertising policies document, indicates that the company is exploring new ad styles built on generative AI. However, the OpenAI spokesperson did not comment on this.
The pace of change in ChatGPT's ads tool is remarkable, according to Juozas Kaziukėnas, a market intelligence firm owner who closely monitors the e-commerce market. While the ad product may not be the primary focus for brands, Kaziukėnas believes it could still be beneficial for marketers. OpenAI's ad revenue stood at $100 million as of May, but the company faces a steep climb to compete with Google's $294 billion and Meta's $196 billion in ad revenue last year.
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