Olivia Rodrigo handpicked Etsy founders for festival merch. Their sales soared more than 2,000%
In early May, Emma Mannino received a direct message on Etsy from someone she didn’t know. The woman, who said she worked for the platform, explained that Mannino had an opportunity through Etsy’s creator codesign program to work with an unspecified “talent” on some designs. The offer was so vague that Mannino, an artist and entrepreneur, thought to herself, “Oh, this is spam.” Mannino needed a…
In early May, Emma Mannino, an artist and entrepreneur, received a vague message from Etsy inviting her to collaborate with a "talent" through the platform's creator codesign program. Initially dismissing it as spam, Mannino sought confirmation from her mom, an Etsy artist. When her mom confirmed the message was real, Mannino learned that the talent was pop star Olivia Rodrigo.
Rodrigo, preparing for her upcoming third album, wanted Mannino to design temporary tattoos for her inaugural Daisy Chains Music Festival, which will feature an all-female lineup. Mannino's Fort Collins, Colorado-based business, Saint Tattoos, saw a surge in sales after being selected to create the designs, becoming the fastest-selling celebrity collection on Etsy.
The collaboration extended to nine other female founders, including Laura Schwab, Zhihan Wang, and Mallory McDonald, whose products also gained popularity. The one-day festival, scheduled for August in Irvine, California, aims to raise funds for charities supporting women and girls, echoing the spirit of the late 1990s Lilith Fair.
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