Netflix is making a guy live in a billboard to promote its latest low-grade thriller
The actor has been living inside the billboard for the streamer's The Last House since Thursday.
Netflix has concocted a peculiar promotion for its latest thriller, The Last House, by luring an actor to reside inside a billboard situated in Los Angeles. The individual, whose identity remains undisclosed, has been dwelling in the advertisement since Thursday and is set to exit on Saturday. This move, according to THR, has generated more buzz for Netflix than the film itself.
The stunt raises several questions, like the feasibility of maintaining a comfortable environment inside the billboard and the actor's communication methods with the outside world. Despite the unconventional approach, the publicity generated by this stunt is likely to outlast the film's runtime. The incident prompts one to ponder other creative marketing strategies that Hollywood might employ in the future, such as confining actors in elevated kitchens or floating deposition chambers.
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