Netflix Hires a Man to Live in a Billboard to Promote ‘The Last House’

On August 6, Netflix announced an innovative marketing campaign for their new thriller "The Last House" by hiring a man to live inside a billboard. The billboard, located at the intersection of Sunset Boulevard and Selma Avenue in Los Angeles, depicts a vine-covered house with a front door, windows, and the film's title. The most striking feature of the billboard is an actual person who has been hired by Netflix to reside in its living room.

This individual can be seen in a video shared by Netflix, sitting in front of the living room window in his pajamas, eating from a bowl, and holding up a whiteboard with questions such as "What's going on?" The man's stay in the billboard is set to last from August 6 to August 8.

Netflix's Tudum revealed that throughout his brief tenure, the man will attempt to conduct his life as normally as possible inside the enclosed space, communicating with commuters and passersby below using a whiteboard. This serves as an eerie reflection of the film's central predicament, where a family is trapped inside their home with dwindling resources and a mysterious threat lurking outside.

"The Last House" is directed by Louis Leterrier, known for his work on "Fast X," and stars Greta Lee and Wagner Moura. The film, which premiered on Netflix on Friday, August 7, has received mixed reviews. While praised for Moura and Lee's star power and the exceptional casting, the review also criticized the contrived storytelling and the film's problematic finale. Despite its flaws, "The Last House" is skillfully presented, making up for most of its obvious deficiencies. The thriller is now available to stream on Netflix.