Into The Unknown Tours embarks on 10-day Journey to the North

Into The Unknown Tours is set to embark on a 10-day road expedition from Accra to Tamale, aimed at promoting domestic tourism and showcasing lesser-known destinations in Ghana. The adventure, named "Journey to the North," will commence on Friday, 14 August 2026, and conclude on Sunday, 23 August, traversing the Volta Region and venturing into Northern Ghana. Daily content, highlighting breathtaking landscapes, historic landmarks, local culture, cuisine, and local people, will be shared across social media.

This initiative is a collaborative effort between Into The Unknown Tours, CFAO Mobility Ghana, and Malta Guinness. The latter serves as the official mobility partner, while Malta Guinness acts as the beverage partner for the journey. CFAO Mobility Ghana has provided a fleet of vehicles, including the Suzuki Jimny, Mitsubishi L200 pickup, and Mitsubishi Pajero Sport, to ensure the team can navigate the varied roads and terrains encountered during the journey.

The expedition's primary objective is to shift the narrative around domestic tourism by revealing that Ghana has numerous remarkable experiences beyond the well-known tourist attractions. Leading the expedition is Derrick Boateng, CEO of Into The Unknown Tours, who is passionate about uncovering untold stories and inspiring adventure among Ghanaians.

The 10-day journey will pass through towns such as Ho, Hohoe, Jasikan, Kadjebi, Yendi, Savelugu, and Tamale, offering daily content that showcases the country's diverse landscapes and cultures. This expedition follows the success of Into The Unknown Tours' previous content journey to Nzulezu, which garnered millions of online impressions and reignited interest in domestic tourism.

Beyond its aim to inspire travel, the initiative also seeks to spotlight local businesses, hotels, restaurants, tourist attractions, and communities along the route. By leveraging digital storytelling, the project aims to create visibility and economic opportunities for these entities. Derrick Boateng, CEO of Into The Unknown Tours, views the partnerships with CFAO Mobility Ghana and Malta Guinness as a significant endorsement of the organization's vision.

Together, they aim to prove that Ghana is filled with countless untold stories waiting to be discovered and shared both within the country and globally.

As domestic tourism gains importance in Ghana's economy, initiatives like "Journey to the North" illustrate how content creators can contribute significantly to promoting national heritage and encouraging citizens to explore more of their own country. Followers can follow the journey in real-time across Into The Unknown Tours' social media platforms.