In Modi’s Gen-Z outreach, parents are the key target
Mr. Modi’s popularity was built on a network of WhatsApp communities in the run-up to the 2014 election
Prime Minister Narendra Modi has been actively posting Instagram reels since July 23, targeting the younger generation in India, also known as Gen-Z. These videos are a response to student protests against his government, which have been occurring in Delhi and other parts of the country. The aim is to connect with this young demographic, aged between 14 and 29, who were barely two years old when Modi came to power in 2014.
In one of the videos, Modi offers forgiveness to young protesters who made vulgar remarks against him, describing them as "misguided children." This act has garnered significant public interest, with some viewing it as a display of magnanimity while others see it as duplicity, given the frequent vulgarity from BJP affiliates. This raises the question: is Modi addressing Gen-Z directly or their parents, who are often referred to as the WhatsApp generation?
Written by urgent.news from The Hindu's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
