How Value Became Watchmaking’s Biggest Trend
As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.
In the world of watchmaking, the concept of value has become the most significant trend. Fans eagerly queue up outside stores for the Royal Pop collaboration, prompting analysts to discuss its potential impact. Switzerland's commitment to watchmaker employment has been extended for another year, but a deeper structural issue remains unresolved.
Marc Hayek, CEO of Blancpain and a member of the Swatch Group family, expresses concern over aggressive price hikes at competitors such as Omega and Longines, which are negatively affecting performance. Despite his own brand endeavoring to regain prominence with a $2 million dollar watch, Hayek voices worries about the current market dynamics.
Lei Takanashi, a correspondent at The Business of Fashion (BoF) based in New York City, reports on menswear, streetwear, and the intersection of fashion and culture. According to the source, the trends in the mid-market apparel sector will be monitored closely as the back-to-school season approaches, with financial updates from two major retailers expected to shed light on the ongoing momentum.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
