How a Sardine Gets From the Ocean to a Can
Just a decade ago, tinned fish was hardly a premium product. Most Americans likely associated cans of tuna with thrift. But that has changed a lot in recent years. The category took off during Covid and now shoppers are shelling out for high end brands like Fishwife. Today's guest Becca Millstein started the company in 2020, positioning it as a distinct, artisanal product, more akin to one might…
We haven't written up this one. Bloomberg has the full story — the link below goes straight to it.
Also reported by 1 other outlet
- How a Sardine Gets From the Ocean to a Can bloomberg.com
