Disney Plus tries a new AI-powered search
Disney is testing a new AI-powered tool for Disney Plus that uses a natural language search, a voice query, or a suggested prompt to create a customized row of show and movie recommendations. Disney Plus, like other streaming services, can recommend shows to watch based on your viewing history. But the company says this new […]
Disney is testing an AI-powered search tool for Disney Plus that uses natural language, voice queries, or suggested prompts to generate customized recommendations for shows and movies. This limited beta experiment is being rolled out to a select group of subscribers and aims to recommend content that fits the moment, going beyond the traditional viewing history-based recommendations.
The feature is part of Disney's broader strategy to incorporate AI-powered recommendation tools to help users navigate their extensive catalog of content.
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