D2CX Converge Kolkata Unpacks The Playbook For Scaling India’s Next Generation Of Consumer Brands
India’s consumer brand ecosystem is entering a new phase, with founders increasingly balancing rapid growth with profitability, omnichannel expansion and…
The D2CX Converge Kolkata event, organized by Inc42 in partnership with Shadowfax, brought together over 60 founders, operators, and ecosystem leaders from Kolkata’s growing consumer startup ecosystem. The discussions focused on customer retention, omnichannel growth, operational efficiency, category expansion, and long-term brand building.
A key highlight of the event was a fireside chat titled ‘Decoding Wow! Momo’s ₹1000 Cr+ Growth Journey’, featuring Wow! Momo’s CMO and co-founder, Murali Krishnan, discussing the company’s evolution from a single-product QSR chain to a multi-brand food business. Krishnan emphasized the importance of customer insights, technology, and operational discipline in building a resilient brand, as well as how the company expanded into new categories and markets during the pandemic.
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