Caviar just gave Meta’s smart glasses the gold treatment but forgot to make it pretty
Luxury brand Caviar has unveiled a $6,840 version of the Ray-Ban Meta AI glasses, adding 24-karat gold accents and an alligator leather case.
Caviar, the luxury customization brand, has created a high-end edition of the Ray-Ban Meta AI smart glasses, dubbed the Odyssey. This limited-edition version features 24-karat gold accents and an alligator leather case, increasing the price to $6,840. The Odyssey offers the same features as the standard Meta AI glasses, including camera, microphone, speakers, and AI capabilities.
However, the extravagant exterior is the main selling point, with buyers paying nearly ten times the price of the original product. Caviar plans to produce only 24 units, reflecting the 24 books of Homer's Odyssey. The strategy of offering luxury customization for tech gadgets is not new for Caviar, as they have done so for iPhones and Samsung flagships in the past.
The Odyssey aims to target collectors who value exclusivity over functionality, but its success may be limited due to the rapid technological obsolescence of smart glasses.
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