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Blazy or Bust: Luxury’s Zero Sum Game

Chanel’s surging sales underscore that the luxury industry’s challenges may be less about demand than desirability.

Blazy or Bust: Luxury’s Zero Sum Game

Cathaleen Chen, Retail Editor at The Business of Fashion, highlights in her agenda-setting analysis that luxury's sales growth may not be solely attributed to increased demand, but rather a growing desirability among consumers. Chris Green and Imran Amed discuss the success of Chris Green's Brooklyn menswear store, which achieved international recognition by foregoing online presence and relying on the tangible experience of its in-store atmosphere.

Steff Yotka is set to replace Bettridge, who is stepping away to focus on his creative studio, Content World. Lastly, Kith has joined forces with Salomon to create the XT-Evo, a testament to the footwear industry's trend of collaborating with influential external partners to enhance the launch of new footwear lines or even co-create unique designs.

Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.

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