Behind every goal: the technology delivering the World Cup to billions

The 2022 and projected 2026 World Cup present broadcasters and streaming platforms with a significant technological challenge. With an estimated 5 billion people engaging with the 2022 tournament, and the 2026 event expected to involve 48 teams and 104 matches, the scale of live video delivery is unprecedented. Viewers are no longer passive consumers but active participants, moving between platforms, seeking instant access to key moments, and expecting personalized experiences.

Streaming has evolved from a mere distribution channel to a product in its own right, generating 11 billion video views on social media platforms alone during the group stage of the 2022 World Cup. The production workflow has also undergone a transformation, with matches now being produced simultaneously for multiple platforms using advanced technologies such as optical tracking cameras, which generate over 150 million data points per match.

The key to success lies in delivering reliable, personalized, and fast streaming experiences, with AI playing an increasingly important role in meeting these demands.

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