Athleisure brand BlissClub bags Rs 160 Cr to expand product range, retail footprint
The capital will be used to expand BlissClub’s product categories, accelerate its offline retail network, strengthen product development, and recruit talent for its next phase of growth.
Bengaluru-based athleisure brand BlissClub has successfully raised Rs 160 crore in a recent funding round led by India-focused alternative asset manager Singularity AMC. The company, founded in 2020 by Minu Margeret and Vidit Aatrey, was backed by additional investments from Elevation Capital and global investment firm Eight Roads Ventures.
The capital will be primarily utilized to expand BlissClub's product categories, boost its offline retail network, enhance product development, and bolster its workforce to support future growth.
Since its inception, BlissClub has evolved from designing activewear tailored to Indian women's needs to an omnichannel lifestyle brand with over 40 stores across the country. The company also sells its products through its digital channels and online marketplaces. Earlier this year, BlissClub ventured into menswear, further broadening its market reach. The company's revenue has increased by more than 60% year-on-year over the past two years.
Founder and CEO Margeret explained that BlissClub has spent the last five years developing highly functional, comfortable apparel designed for Indian consumers. The funding will enable the company to focus on product innovation and offline expansion, allowing it to reach more customers throughout India. Singularity AMC expressed confidence in BlissClub's potential to capitalize on shifting consumer preferences, citing the company's strong brand presence and business growth in India's fast-growing comfort-wear and activewear segments.
Co-chief Investment Officer Sandeep Bapat commended BlissClub's achievements and emphasized that the new funding will support the company's expansion across physical stores and online channels.
The funding coincides with increased investor interest in the direct-to-consumer fashion and athleisure market, as consumers allocate more funds towards fitness, casual clothing, and lifestyle products. Brands are expanding their retail presence, both online and offline, in response to consumer demand. Industry participants are also benefiting from government initiatives, such as the Production Linked Incentive scheme for textiles, which encourages investment in the sector.
Recently, Agilitas secured Rs 225 crore for manufacturing, brand, and retail strengthening, while wellness platform Bodycraft raised Rs 120 crore from Singularity AMC to fund its expansion across India.
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