Apple seems to have abandoned Cinematic mode, and that’s a mistake
When Apple unveiled the iPhone 13 back in 2021, it made a huge deal over a headline new feature, Cinematic mode . This is the video equivalent of Portrait mode, allowing you to select a focus point and blur the background. Portrait mode has improved dramatically in successive generations, but the same cannot be said of Cinematic mode. The company appears to have completely lost interest in the…
Apple seems to have abandoned Cinematic mode, and that's a mistake. The feature, unveiled at the iPhone 13 launch in 2021, was promoted as a video equivalent of Portrait mode. However, it appears Apple has lost interest in the feature, leading to its apparent neglect. Unlike Portrait mode, which has seen significant improvements over the years, Cinematic mode seems to have stagnated.
The company's lack of updates or mentions of the feature in recent years suggests it may have abandoned development. However, this could be a mistake, as Cinematic mode has the potential to encourage more users to explore videography and filmmaking, similar to how Portrait mode has inspired amateur photographers. By continuing to develop and promote Cinematic mode, Apple could foster a community of creative individuals who might not have engaged with videography otherwise.
This aligns with Apple's core values of encouraging creativity and innovation, making the abandonment of Cinematic mode a regrettable decision.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
