Amanoya in Chiyoda City, Japan

Amanoya, a Shinto shrine located in Chiyoda City, Tokyo, has been a significant historical and cultural attraction since its establishment in 730 AD. Situated near Akihabara Electric Town and Jimbocho Book Town, the shrine draws visitors with its prime location and the specialty of Myojin amazake, a fermented rice drink.

Two establishments in the area still produce amazake, with Amanoya being the more recent of the two, tracing its roots back to 1846. The founder, Shinsuke Amano, was a samurai who served in Tango Province in Kyoto. Upon hearing of his brother's murder in Edo (Tokyo), Shinsuke renounced his social rank and made the journey east to seek vengeance. Upon arriving in Tokyo, he opened a store in front of Kanda Myojin, drawn to the constant foot traffic.

However, Shinsuke's decision to open his business without identifying his brother's killer proved to be a significant oversight. Eventually, he relinquished his pursuit of vengeance and passed on the business to his children. Today, Amanoya is the fifth-generation family operation maintaining the tradition of producing various koji-based foods, such as soy sauce, miso, and natto.

The shop's underground cellar, which dates back to Shinsuke's time, provides an ideal environment for storing these delicacies due to its consistent temperature throughout the year.

Apart from traditional food products, Amanoya also operates a rustic teahouse in an adjacent building that was rebuilt following the destruction during the 1945 bombings of Tokyo. The teahouse offers a variety of classic Japanese dishes, such as shaved ice, mochi, oden, and naturally, the renowned Myojin amazake.