A worrying Google issue could leave small businesses playing catch-up with back-to-school sales – here is what to do
Widespread Google product approval delays threaten peak trading success
A recent issue with Google's product approvals is causing headaches for small businesses as they gear up for the back-to-school sales season. Experts warn that small businesses should refrain from submitting their products repeatedly, as this only prolongs the review process. The problem has been ongoing since July 30, 2026, and has been reported by local SEO professionals, agencies, and small businesses worldwide.
Despite the issue being raised in Google's support community and leading local search forums, the company has not publicly acknowledged the glitch. For small businesses, Google is a crucial platform, and any downtime can significantly impact their online presence. Local SEO experts advise businesses not to panic and to continue updating their sites as usual.
Instead of resubmitting products aimlessly, which could reset the clock, experts suggest checking trusted SEO communities to see if others are facing the same issue.
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