Why free-range eggs might not actually be from free-range hens
The threat of bird flu hangs over the industry.
Shoppers purchasing free-range eggs may be receiving eggs from hens that are not actually free-ranging, according to recent warnings. The concern comes as bird flu has been detected in a native bird in Wairarapa, New Zealand, prompting many egg suppliers to place their hens in lockdown to prevent the spread of the disease. This situation has led to the pause of enforcement measures for free-range egg labeling by the Australian Competition and Consumer Commission, while New Zealand's Commerce Commission is considering a similar approach.
Simon Pope, head of fair trading and product safety investigations, acknowledged the industry's current challenges and expressed sympathy for those affected. However, the Fair Trading Act prohibits exemptions for free-range claims during an outbreak, although the Commission does have discretion in deciding whether to investigate or take enforcement action.
The Commission has provided guidance for egg and poultry meat producers on exercising this discretion, urging them to consider factors such as public awareness campaigns and temporary packaging or labels to inform consumers that the birds may not be free-ranging for health reasons. Retailers, including Woolworths, are displaying signage to keep shoppers informed and are working with suppliers and the Ministry of Primary Industries to navigate the situation.
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