Why analogue paneer is booming in India — and why states are cracking down
Analogue paneer, a cheaper substitute, is now facing strict government action. Gujarat and Maharashtra have banned its sale due to adulteration concerns. These states are prioritizing consumer protection over mere labelling violations. The crackdown highlights the growing problem of food adulteration across India. This move signals a significant shift in regulatory enforcement for dairy products.
Analogue paneer, a non-dairy substitute for traditional paneer, has gained popularity in India due to its affordability and resemblance to the real thing. However, recent raids and lab tests in Gujarat and Maharashtra have highlighted the issue as a significant food safety concern. Authorities have responded by imposing bans, seeking to protect consumers from being misled.
The rise of analogue paneer stems from India's booming restaurant industry, where the demand for paneer far outpaces supply. The cost of real paneer has skyrocketed, making analogue versions a more attractive option for budget-conscious businesses. While the Food Safety and Standards Authority of India acknowledges the popularity of analogue dairy products, it urges clear labeling to prevent misleading consumers.
States are now taking a tougher stance, banning the manufacture, storage, and sale of substandard analogue paneer to protect public health. The crackdown sends a clear message that consumers need to be aware that what appears on their plates may not be made from milk.
Written by urgent.news from Times of India's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
