'This Is Not Cool' — BMW Owners Are Annoyed Over a New Spider-Man Ad Forced Into Their Cars
BMW owners have discovered that a Spider-Man: Brand New Day ad has been forcefully added to their car's infotainment system.
Recent BMW owners have been irked by an unexpected addition to their car's infotainment system: a Spider-Man ad. The ad, promoting the movie "Spider-Man: Brand New Day," has been forcefully integrated into the system, forcing drivers to interact with it upon starting their vehicles. The message "Spider-Man has dropped into your BMW" is met with a mix of confusion and annoyance, as the ad offers users the option to ignore it or click through to view the promotional content.
Once the ad ends, a QR code appears, directing users to a page where they can design a new BMW iX3, a luxury vehicle priced at over $60,000. This unexpected tie-in has sparked a debate among BMW owners and online users about the implications of such advertising practices. Some have compared it to Apple's controversial practice of pre-installing U2's album on iPhones, while others argue that such marketing should be regulated to prevent encroachment on premium vehicle screens.
BMW has faced criticism before for similar practices, such as offering heated seats through a subscription service that was later discontinued due to customer backlash.
Written by urgent.news from IGN's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
